How to Overcome a Permanent Google Merchant Center Ban
Facing a permanent ban from Google Merchant Center can feel like a significant setback, but there is a path forward. For small-to-medium business owners and marketers, the key is to establish a completely new and distinct business entity. This involves creating a new legal identity and ensuring that every digital asset, from banking details to web hosting, is entirely separate from the previously suspended account. The fastest way to regain Google's trust is by following a structured, compliant process without attempting shortcuts.
- Create a new legal entity with no links to the old business.
- Ensure all digital assets are new and unique.
- Follow a strict compliance checklist before launching.
- Seek expert guidance if needed to avoid errors.
When 'Permanent' Really Means Permanent
The Hard Truth About Circumventing Systems
Once your Google Merchant Center account is permanently suspended and appeals have failed, the decision is final. Google's "circumventing systems" policy is designed to detect any attempt to re-enter using the same digital footprint. Attempting to deceive the system will only lead to faster suspensions. You cannot bypass their data checks.
What You Absolutely Cannot Reuse
Google's algorithms connect accounts using numerous data points. Reusing any element from the old entity, such as business identity, domain, billing details, or even personal devices, will trigger alerts. This strict policy also applies to other platforms like Google Ads, risking further suspensions.
- Business identity (name, registration, address)
- Website domain and hosting
- Billing details and bank accounts
- Personal Google accounts and devices
Starting Over: The Legitimate (and Only) Path
Building a New Business Entity
To restart, you must form a legally distinct entity, such as a new PTY LTD, with its own brand and mission. This new company must function independently from the previous business.
Creating a Clean Digital Footprint
Ensure complete digital separation to avoid triggering Google's algorithms. Consider the following comparison:
| Legitimate New Start | Forbidden Circumvention |
|---|---|
| New legal entity (PTY LTD) | Same business, new trading name |
| Brand new domain & hosting | Reusing old website content |
| New bank account & payment gateway | Using a family member’s card |
| Fresh Google account on a clean device | New account on the same PC |
Your Pre-Launch Compliance Checklist
Essential Trust Signals For Your New Site
Your new website must include a contact page with a physical address, a clear refund policy, and prominently displayed business registration details. These elements build credibility with both Google and potential customers, enhancing conversion rates.
The Correct Order Of Operations
Follow these steps in order to prevent any link to your banned account:
- Establish a new legal entity first.
- Build a compliant new website.
- Create a new Google account on a clean device/network.
- Apply for a new Google Merchant Center account.
If this process feels daunting, consider seeking professional guidance to avoid mistakes that could permanently burn your new identity.
FAQ
Is a 'permanent' Google Merchant Center suspension actually final?
Yes, once your appeals are exhausted and you receive a final rejection, the suspension is binding for that account. The only way forward is to create a new, distinct business entity.
What triggers a 'Circumventing Systems' violation when starting over?
This violation occurs when Google detects a link between a new account and a suspended one. Reusing any data, like payment methods or IP addresses, triggers this policy.
Can I reuse my old domain or product images for a new account?
No, reusing these elements will lead to a new suspension. Start from scratch with a new domain, hosting, and product images to avoid any connections to the past suspension.
Do I need to register a new legal company to restart Google Shopping?
Yes, you must incorporate a new legal entity, like a new Ltd company, to prove to Google that this is a fresh venture, separate from the previously suspended business.
https://searchscope.com.au/restart-after-a-permanent-google-merchant-center-suspension-without-violating-policies/?fsp_sid=97
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